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Read more: atptour.com/en/news/atp-on-t… Link ATP puts creators at the heart of its push to reach new fans | ATP Tour | Tennis ATP is stepping up its focus on reaching new audiences at this year’s Nitto ATP Finals, as creators play an increasingly important part in how global fans follow and engage with tennis. atptour.com

Through On Tour With, our creator programme in collaboration with @TikTok, we're sending 11 creators to cover this year's Nitto ATP Finals. Fans will have access to a unique, behind-the-scenes look at the Tour through the eyes of the creators they follow. We'll also pilot our first daily TikTok LIVE show 🎤

It's been a dominant season for Flavio Cobolli 👊 Read more about his journey to the #NittoATPFinals: bit.ly/towards-turin-2026-co… #TowardsTurin | #PIFATPRankings | #partner

Feeling like Nicole in his @NBTennis fit 🤩 @newbalance @melbfashionweek @jordanthommmo2

And for the doubles standings 🌟 #FAGEWTAFinals | #TheUltimateStage

Another amazing day in the desert ☀️ #FAGEWTAFinals | #TheUltimateStage

Mirra Andreeva made her WTA Finals singles debut one to remember 💪

INCREDIBLE COMEBACK 😤 Hanyu Guo and Kristina Mladenovic come back from being down 6-0 in the the third set tiebreak. #FAGEWTAFinals | #TheUltimateStage

Teamwork makes the dream work 💪 Hanyu Guo and Kristina Mladenovic are rising to the occasion in the second set on #TheUltimateStage #FAGEWTAFinals

A dominating start 🔥 @JelenaOstapenk8 and @Hsieh take the first set 6-3 over Guo/Mladenovic. #TheUltimateStage | #FAGEWTAFinals

The seal of approval from @carlosalcaraz 🤝 #AusOpen (@AustralianOpen) Dreams into reality for new world No.7 @ArthurFils ✨ (via: Arthur Fils/IG) — https://nitter.kareem.one/AustralianOpen/status/2119975385484099951#m

The Singles Standings on #TheUltimateStage ✨ #FAGEWTAFinals